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Real Innovation Where Are You?

Windsor Thomas White
Windsor Thomas White

I think we all agree that real innovation and new technology will be the keys to building back up our faltering economy. How can this be done? Well, I believe we will find part of our answer in early Cleveland history, 1900, and in particular in the genius of the White brothers, Windsor, Rollin and Walter of the White Motor Company. (White Motors)

The Whites began the development at their company back in 1899. Father Thomas H. White of White Sewing Machine fame gave his boys an area in his plant to begin their venture, automobile production. Inventor of the group, brother Rollin developed one of the greatest steam cars ever in 1899; talk show host Jay Leno owns a White steamer. Rollin and brothers believed early on that the auto was going to be more than just a passing fancy and thus committed time and resources to building a great car.

Rollin Henry White
Rollin Henry White

The White’s were always conscious of building perfection into their product and built 5 original vehicles for testing. To insure perfection they tested these vehicles for 2 years before selling began. Talk about standing behind your product.

The real innovation here is somewhat surprising for the Whites built one of their 5 cars with a truck chassis, proof of their great wisdom and foresight. White vehicles were credited in large part to the winning of WWI. The Whites and in particular brother Walter soon began to develop a philosophy of how truck and rail should operate together to produce the more efficient results.

The Whites quickly built a three ton model trucks, a result of 10 years of study, did I say quick, and featured it at the New York Automobile Show in 1910. Leaving nothing to chance, they developed a ¾ ton and 5 ton truck.

Innovation based upon tremendous foresight and commitment to perfection at all costs, this is what made The White Motor Company a major player in the world of first class trucks.
Walter Charles White
Walter Charles White

One would do well to study the White model of doing things. Real lasting innovation is what we need more than ever. The great brothers in doing what they did and how they did it lead to a great Cleveland, Ohio, a city from which so much innovation came. Where are the next Windsor, Rollin and Walter White? Please come forward, we need you.

Many thanks for Henry Merkel, great grandson of Walter White, for some of our content as well as thanks to B.C. publishing Co. of New York for their great insight into the Whites whom they labeled as automotive giants in America.

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